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10 Pinterest statistics marketers must know in 2019


Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012.

Since then, the platform has maintained and grown the highly engaged audience that helped it reach that initial milestone. Pinterest users are also doubly likely to say their time on the platform was well-spent.

Pinterest usership remains strong as its audiences frequently turn to the platform for social activities that require more attention and concentrates, such as learning things through how-to posts or planning out committees for visual inspiration.

With more than175 billion Pins to browse through, there are opportunities for every type of brand on Pinterest.

So, how useful can the platform be for your marketing campaigns?

Let’s check the Pinterest stats to find out.

1. Pinterest has 291 million monthly active users

As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide. Over one third of Pinterest’s current monthly active users are from the U.S ., so there’s room for international audiences as well. According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S.

On top of that, the channel has an awareness reach of 72% as of February 2019.

So, what does this mean for your brand? Simply put, Pinterest has potential for both local and global companies alike. With a little help from a tool like Sprout Social, you may even find out exactly where your audience comes from and tailor your content accordingly.

2. Girls on Pinterest power buying decisions

As of 2019, 79. 5% of Pinterest users are female, according to Statista. The male audience share has also increased over time from 14% in 2013 to 20.5% in 2019.

Considering the power of Pinterest as a platform for showcasing products, these demographics are significant. Women ages 25 to 54 construct 80% of the buying decisions in U.S. households.

According to Pinterest, these “deciders” on the platform insure Pinterest as a valuable part of their purchase journey. On Pinterest, users plan ideas, visualize their own future and strategize about their goals.

83% of women on Pinterest use it to plan life moments, compared against 44% for Instagram and 53% for Facebook 43% plan on get their ideal home within the next five years 1 in 2 plan on taking a vacation in the next 6 months

Moreover, these Pinterest shoppers invest in what they’re passionate about.

52% use their platform to develop their knowledge of great food and beverages. 70% utilize Pinterest to find accessories, watches and jewelry. Additionally, another 52% of Pinterest users spent $500 or more on beauty products for over six months.

Simply put, if your company has a visual marketing strategy, Pinterest could be the place to let it shine as audiences turn to the platform for notions on where to spend.

3. 50% of millennials use Pinterest each month

One out of every two millennials use Pinterest every month. Social-savvy millennials are used to scheming their own future and looking for new ideas on the platform, and they’re increasingly likely to buy the things they Pin. Forty-seven percentage ofmillennials on Pinterest purchase something they interact with.

Fortunately for your strategy, most Pinterest users are all but passive consumers of content- more than 75% of saved Pins come from industries. Combined with millennials’ tendency to research products on social before buying, brands have a strong opportunity to connect with their most interested and engaged audiences on the platform.

4. 27% of marketers are already employing Pinterest

Data published in January last year found that 27% of global marketers are already use Pinterest for promotion.

For brands, educational content is particularly useful on Pinterest. People love shopping around for new ideas when there’s plenty of tips and insights to go alongside them. This channel is an excellent place for wedding brands, niche companies and more to show off what induces them unique.

Audiences are just as interested in discovery through Pins as well- 51% of women Pinterest users have found new brands only by browsing Pinterest.

5. Pinterest users actively research buys

Pinterest isn’t a platform that merely rewards great photos. Many users are are actively looking for information and inspiration.

Ninety percent of weekly users turn to Pinterest to help them make their buy decisions– either immediately, or when prepare the way for later purchases. Additionally, 55% of Pinners log onto the site specifically to find products. These factors help construct Pinterest virtually fourtimes more effective at making marketings than other digital campaigns.

Even when your customers are walking around stores in-person, they’re still looking for help on Pinterest. Sixty-seven percent of users say they use their smartphone app when shopping in brick and mortar stores.

6. 78% of users say content from brands is useful

On most social media channels, it’s crucial to find the balance between promotional and engaging content. The good news is that since Pinterest is so focused on ideas and themes, you’re competing less with posts from your audience’s friends and family. More often than not, your adherents are looking for your content.

The key to inducing the most out of this brand-loving audience is to figure out how to use Pinterest effectively. For instance, Pinterest Promoted pins often make up a valuable part of a user’s feed. Half of Pinterest users say they buy something after find a promoted Pin, and 78% say content from brands is useful.

Start by making sure that you’re creating content that’s relevant to your target audience. It’s also helpful to use Pinterest analytics or a tool like Sprout Social to determine exactly what your audiences are responding to.

7. 80% of Pinterest users access the channel via mobile

Like much of today’s online activity, there’s a growing demand for mobile access on Pinterest. Users prefer hit the platform via their smartphones, specifically 80% of Pinterest users are using it on their phones.

For brands, this means that it’s essential to understand the needs of your users when creating content. Keep your material clear and easy to read on smaller screens. Remember to stick with high-quality images and the correct specs for the platform to attain your pins stand out. With the right approach to Pinterest content, you can get your audience to stop scrolling and explore your brand’s content in depth.

8. The average time spent on Pinterest is 14.2 minutes

Pinterest statistics suggest that the amount of day you have to capture your customer’s attention is growing. The 14. 2 minutes spent on Pinterest per session is a significant opportunity to earn your audience’s interest.

To make the most of the time that your audience is spending on Pinterest, make sure that your content is as engaging as possible. If you convince your customer to Pin what you’re sharing, then they’ll come back to it time and time again. They may even share your information with more users too.

Fitness company Gymshark utilizedPinterest to drive involvement with more than 1.8 million adherents. The brand was able to adjust their tone of voice correctly to speak to their target audience and deliver the right message in a shorter amount of time.

9. By 2020, Pinterest ad revenue is projected to surpass$ 1 billion

The overall value of Pinterest is dramatically increasing, so if there were ever a great time to get involved with Pinterest , now would be it.

The reach of the platform has stimulated it especially appealing to advertisers, as you’ve read with previous Pinterest stats covered here just how engaged users are and how much of an essential discovery tool it remains for planning and purchasing alike.

10. Travelers are 2x more likely to use Pinterest

When considering your Pinterest content strategy, consider reading up on the various trends compiled and shared by the platform itself. For example, in 2018, Pinterest found that travelers are two times more likely to use Pinterest over standard online travel sites .

Among the specific types of searches it found to be up year over year were the likes of “abandoned palaces, ” “less traveled islands” and “small town travel” among many others.

Outside of the travel space, Pinterest also broke down top trends for 2019 in health and wellness, hobbies and interests, momentous moments, food, home, men’s and women’s style, beauty and kids and parenting, devoting brands from various industries a great starting point for the year ahead.

Day to get Pinning

This year’s Pinterest stats is demonstrating that the users of the platform are dedicated shoppers, with a desire to dig into social content.

With tools like Sprout Social, companies can create highly engaging visual content that sets their brand in front of some of the most motivated shoppers.

Are you active on Pinterest yet? Let us know about your strategy in the comments below!

This post 10 Pinterest statistics marketers must know in 2019 originally appeared on Sprout Social.

Read more: sproutsocial.com


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